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Laurie Crabb's design.
Winning logo design the new face of Rhody posted on 06/02/2018

Zigzag resident Laurie Crabb almost didn’t submit an entry for the logo contest spearheaded by the Rhododendron Community Planning Organization’s (CPO) Rhody Rising subcommittee.

She noted that it was only about 10 days before the March deadline that she learned about it in The Mountain Times.

“It ended up being kind of an 11th hour effort, literally delivering artwork to the meeting for first judging round,” Crabb said. “I had just finished it the night before.”

At the CPO’s May 19 meeting, Crabb’s design stood alone as the winner of the contest, the one logo selected from the 45 entries originally submitted.

She added that there were a lot of good entries, including ones she voted for during the first round of voting in March.

“I was very pleasantly surprised,” Crabb said. “It’s very pleasing that my work was able to stand up in that field.”

Crabb, who has lived on the mountain for 15 years and has worked at the Rendezvous Bar and Grill for the past 10 years, has always been into drawing, painting and sculpting, and she also received a bachelor's degree in illustration from Pacific Northwest College of Art. She noted that while she doesn’t do a log of graphic design, she found the contest a challenge because there was no input from a client, as typically might happen when creating a logo.

To create her design, Crabb selected some of the visually iconic elements of the area, including Mount Hood with the alpenglow, the forest and the rhododendron flower, then sketched out a concept and narrowed it down.

As the winner, Crabb received four vouchers for Mt. Hood Adventure, a ski rental package at Otto’s Ski Shop in Sandy, a gift certificate for $25 at the Skyway Bar and Grill, a gift certificate for 18 holes and a cart for two at the Mount Hood Oregon Resort and $500 cash.

Four finalists made it to the May 19 meeting, and while Steve Graeper, CPO President, didn’t release the final voting tally, he noted that a total of 30 votes were cast by the CPO constituents and that Crabb’s logo “won handily.”

“I’m very pleased with how the contest went,” he said. “Any one of those logos would have been a great logo. We really appreciate the work that everyone did.”

Graeper expects to get some mock-ups done for a t-shirt and a mug with the logo on them for the next CPO meeting. If all goes well, he added that there could be items featuring the logo for sale during the annual Steiner Cabin tour this August.

Crabb noted that she’s looking forward to seeing the logo on items and that it should lend itself well to being printed.

The Rhody Rising subcommittee will hold a community input meeting at 6 p.m. Wednesday, June 6, in the Trees Room at the Mt. Hood Oregon Resort, 68010 East Fairway Ave. in Welches.

Garth Guibord/MT
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