|Senior Center to escape the mountainís shadow in new logo posted on 10/01/2018|
Mount Hood towers above its surrounding communities, and its
name and iconic visage are commonly incorporated into the names and logos of
local businesses and organizations. This frequent usage can make it hard for
individual groups to differentiate themselves.
Oct. 1 marks the half way point for entry in a two-month
logo redesign contest being held by the Hoodland Senior Center (HSC), in an
attempt to escape the long shadow of the mountain and find a new symbol of the
ethos the center stands for.
“We want something that better represents the center,” said
Ella Vogel, director of the HSC, about the logo contest.
The senior center, located at 65000 E Hwy. 26 in Welches, is
a nonprofit organization that provides resources, performs outreach and serves
as a social outlet for isolated members of the senior population in the Mount
Vogel stated the current logo, a circular emblem featuring
Mount Hood surrounded by colorful rings, doesn’t distinguish the nonprofit from
other organizations in the region that use the mountain as part of their
The contest began Sept. 1 and runs through Oct. 31. Entries
can be mailed, emailed or presented at the center. The contest is open to the
Vogel said that by opening the design process to the
community, the HSC hopes to find another representation that symbolizes their
place and service in the region.
The winning entry will be awarded with the choice of a
Timberline or a Mount Hood coverlet from the center.
“They’re one of our most popular items,” Vogel said. The
coverlets are sold by the center and retail for $60.
The entries will be judged by an eight-member HSC board
panel, and the winner and runner-up will be announced in the Mountain Times.
The new logo will be used for the senior center’s
newsletter. The HSC does have a website and Facebook page although neither are
active. Vogel stated the new logo would be incorporated into both if they were
returned to active status.
The HSC can be reached by phone at (503) 622-3331 or by
email at firstname.lastname@example.org.
By Benjamin Simpson/MT