New LogoResort remakes moniker to reflect Mount Hood area posted on 05/07/2018
Resort at the Mountain, the upscale golf and spa resort in Welches, will be
renamed the Mount Hood Oregon Resort
June 1. “The first thing people ask about the resort at trade shows is, ‘What
mountain?’” the resort’s general manager Tami Kay Galvin said, explaining
ownership’s desire to rebrand the property in a manner that clarified the
noted that they hoped by linking the resort to the beauty of the of visitors would
journey to enjoy the facilities.
had people come up and tell us, ‘We’ve been skiing for 20 years and didn’t even
know you were here,’” said Jenny Kunzman, resort catering manager. “We’re
really trying to increase tourism in the area.”
cited the growing number of resorts on other mountains in the region,
especially in Bend, as further cause
for linking the resort directly to its Mount Hood locale. The resort is
currently owned by Stanford Oregon Hotel LLC. Stanford purchased the resort in January
Stanford Hotel group has holdings in Oregon, New York, New Jersey and Asia.
name change was planned for April 1 but was rescheduled to provide more time to
change signage and produce new nametags and uniforms. The website has not currently
been updated to reflect the impending name change.
property has undergone several name changes and owners since 1883, when Samuel
Welch and his son Billy opened the first resort on the location, a campground for
travelers and vacationers.
the years, the site has been known as Old Welches Inn Bed & Breakfast,
Bowman’s Resort and the Rippling River
In 1928, Mt
Hood Golf Course was opened as Oregon's first golf resort across from the
Janice Hopper bought the resort in 1989 and gave it the current title, The
Resort at The Mountain. This iteration has seen four owners since the Hoppers
sold the property in 2007.
ownership is planning an open house Thursday, June 14 at Mallards Pub at the
resort to celebrate the launch of the new name.