George Wilson.New cycling business adds to the industry of pedal power posted on 01/02/2018
Two back surgeries can get your attention, and can also lead
to a dramatic change in lifestyle.
And two wheels and a pair of pedals can inspire a new
business adventure in the Mountain community.
George Wilson’s Mt. Hood Bicycle shop opens its doors,
softly, this month (mid-January) in the Hoodland Plaza with a scheduled grand
opening set for March.
“I have been a passionate cyclist for over twenty years,”
Wilson told The Mountain Times. (And after the back surgeries) “I found cycling
to be a great form of aerobic exercise to keep the weight off, but it was also
very therapeutic mentally. I gradually learned more about riding technique and
form to improve performance, and after realizing positive results I was
He began doing his own mechanical maintenance, enrolled in
formal classes at the United Bicycle Institute in Portland, and that led to his
new business adventure.
“I felt the timing was right to provide a full-service
bicycle shop for local and visiting riders,” he said. “Mt. Hood Bicycle will be
the only full-service bicycle shop between Sandy and Hood River.”
As in any business, location was key. Wilson chose the
end-space at Hoodland Plaza primarily because the shopping center attracts
50,000 visitors per month. Plus, the new shop is located across Welches Road
from the Mt. Hood Express stop where riders load their bikes onto bike trailers
for transportation to Timberline and Skibowl to access the single-track
mountain bike runs back to Rhododendron and Welches.
“Our new location is approximately eight miles from the
Sandy Ridge Bike Park in Brightwood, which has become an international
destination for mountain bikers,” Wilson said. “The Mt. Hood National Forest is
the nearest place for a full-on mountain biking experience anywhere in the
area. We are conveniently located to service the needs of local cyclists, as
well as our cycling visitors no matter which cycling discipline they are into.”
Wilson has secured distributorship rights from Trek
Bicycles, Fox Suspension, Shimano and Sram components. The shop will focus on
service and repair, as well as retail sales of bikes, components and
And as the calendar inches toward spring, the shop will
provide a bike wash station for cyclists.
The conversion of the space was extensive and Wilson gave a
nod to the work of Justin Shenkel (owner of Charlies Paint and Design in
Vancouver) and Kyle Sullivan (Igloo Printing and Design) for the logos and
“Finally, I can’t express my appreciation for my friend and
Mt Hood Bicycle certified mechanic Kevin ‘K-Mack’ McCarthy, for his
contribution and carpentry skills,” Wilson said. “These are all local residents
capable of providing professional services to our local community.”
And Mt. Hood Bicycle now rolls out its own professional
services for Mountain residents and beyond.
For more information, visit www.mthoodbicycle.com.
By Larry Berteau/MT